UNPOUCH

The blog

Reading for cutting back: what the research says, and how the counting actually works.

JANUARY 23, 2026
QUITTING NICOTINE

Is It Better to Quit Nicotine Cold Turkey or Gradually?

Research shows quitting nicotine cold turkey isn’t always better. Learn how gradual reduction compares, why relapse happens, and which approach is more sustainable.

Taylor Brooks

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Person reaching for a nicotine pouch from a jacket pocket